Launching a deal is when your outreach goes live — it's the moment you send your deal to lenders and start the conversation. Everything you've done up to this point (deal setup, financials, loan request, lender list) feeds into the outreach emails that lenders receive. Once launched, the platform tracks every response, manages follow-ups, and keeps your placement table updated in real time.
Before You Launch
Make sure the following are in order before you send:
- Lender list is built. You need at least one lender in your placement table. If you haven't added lenders yet, go to the Select Lenders step in Suggested Next Steps.
- Vault is set up. If you plan to include deal room links in your outreach, make sure your vault contains the documents you want lenders to access (deal book, executive summary, sponsor bio, property info). You don't have to share the vault on first touch, but having it ready saves time when lenders express interest.
Launching does not lock you in. You can add more lenders and send additional outreach after your initial launch. Think of it as a first batch, not a one-shot event.
Sending Outreach
Individual Emails
Click into any lender in your placement table and compose an email directly. This is useful when you want to personalize the message for a specific lender or send to a small number of contacts one at a time.
Bulk Launch
Select the Actions dropdown to choose "Launch to all lenders", "Launch to X new lenders", or "Launch to X existing relationships". This will open the email composer. You can customize the email template before sending and save email templates as you wish.
Skip links and attachments in the first email to a new lender when you can. Many lenders filter unknown senders heavily, and attachments can hurt deliverability.
Emails come from your email address with no Lev branding. They appear in your sent folder, and lender replies go directly to your inbox. From the lender's perspective, it looks like a regular email from you.
Bulk Outreach to Existing Placements
You can also send replies and follow-ups to existing conversations in bulk.
- From your placement table, check the box to the left of lenders you want to email in bulk.
- At the bottom of your screen, select either Send a Bulk Email or Send a Follow-Up.
Send a Bulk Email lets you use your general outreach templates when crafting your email on the next page, and Send a Follow-Up lets you use your follow-up templates.
- From the bulk email composer screen, you can either craft a new message or use one of your existing email templates.
- Click Preview & Send to move to the Email Reviewer page where you can view your email just as the recipient would.
- Click Send All to send your bulk email.
What Happens After You Launch
AI Conversation Tracking
As long as lender responses stay on the original email thread, the AI reads them and updates your placement table automatically. If a lender says they're interested, the status updates. If they pass, that's captured too — along with the reason, when provided. The AI also extracts term details when lenders provide quotes or indicative pricing.
You can always override the AI's interpretation by manually updating a lender's status or adding notes.
Automatic Follow-Ups
When enabled, the system sends follow-ups to lenders who haven't responded:
- First follow-up after 2 business days of no response
- Second follow-up after 4 business days total
You can customize the timing and message content. After both follow-ups, if there's still no response, the lender is marked "Unresponsive" and the system may suggest an alternative contact at the same institution.
To disable follow-ups for a specific lender, click into their conversation and toggle it off. To disable them for the entire deal, go to Settings. Changing a lender's status to "Passed" automatically stops follow-ups for that lender.
The Placement Table
The placement table is your command center for tracking outreach. Each lender row shows their current status — sent, reviewing, interested, quoting, passed, unresponsive — along with the latest action or next step. Statuses update automatically from AI tracking or can be changed manually.
From the placement table you can:
- Click into any lender conversation to view the full thread and respond
- Add notes after phone calls or off-platform conversations
- Send vault links using the Inputs dropdown in a conversation
- Export the full table to Excel via Actions > Download placement table
Handling Off-Platform Conversations
If a lender responds by phone or through a separate email thread, the AI won't pick that up automatically. To keep your placement table accurate:
- Phone calls: Update the lender's status manually and add notes about what was discussed.
- Off-chain emails: Forward the email to assistant@lev.com with a note specifying which deal it belongs to. The AI will map it back to your placement table. You can also send a quick email through Lev to bring the conversation back on the tracked thread.
Adding More Lenders After Launch
You're not locked into your initial list. Click Add Lenders in the outreach section to browse additional suggestions. Lenders already on the deal will have checkmarks. New lenders can be added and launched independently of your first batch — they get their own outreach emails and follow-up schedules.
This is useful for staging your campaign: start with your top-priority lenders, see how the market responds, then expand to a second tier if needed.