JBA Equities expands lender coverage 2x with AI inside its deal pipeline

JBA replaced manual spreadsheet tracking with Lev's deal-matching and CRM agents — expanding from 20–30 trusted lenders to 50–60 targeted lenders per deal, with quote matrices generated automatically instead of rebuilt by hand.

JBA Equities

About

JBA Equities is a New York–based capital markets advisory team that places debt and equity financing for commercial real estate sponsors, sourcing and negotiating with lenders on clients' behalf.

Category

Capital markets

Products used

  • Lev Match
  • Quote matrix
  • Lev Pipeline
  • Lev CRM

Challenge

Manual lender tracking pulled the team away from client work

JBA tracked every lender conversation manually in Excel — who passed, who was interested, who needed follow-up. That tracking work pulled the team's attention away from structuring and advising clients, and capped outreach to the 20–30 lenders the team knew best.

That's the exact problem Lev's platform is built to remove: instead of running AI in a side tool disconnected from the deal, JBA needed deal-matching and contact tracking built into the same workspace where the deal itself lives.

Solution

Lev Match and Lev CRM brought lender discovery and tracking into the same workflow

With Lev, JBA can surface lenders that fit a deal's profile beyond its closest relationships, launch outreach to a wider set in one motion, and keep every lender response — passed, interested, quoted — organized automatically instead of re-entered by hand.

What is Lev Match?

Lev Match is an AI-powered lender-matching tool that compares a deal's profile — property type, loan amount, leverage, location — against Lev's database of active lenders, then ranks and surfaces the lenders most likely to quote on it. It's built to extend coverage beyond your existing relationships, not replace them.

Lev takes the headache out of the financing process by letting us easily connect with new lenders.
Noam KatzCOO, JBA Equities

Results

Client-ready quote matrices without manual assembly

The quote matrix gives JBA a printable, branded deliverable for clients and internal pipeline reviews, updated in real time as lender responses come in. Outreach, responses, and term comparisons stay connected in one workspace instead of living across separate files and inboxes.

the lender coverage per deal — from 20–30 known relationships to 50–60 targeted lenders

Zero

manual quote-matrix rebuilds — a client-ready comparison updates itself as quotes come in

Real-time

pipeline reviews on live deal data, never a spreadsheet rebuilt overnight

What we hear from the market

The questions capital markets teams actually ask us, answered straight.

We've got our 20–30 go-to lenders. Why would we need more?

Because the right lender for a given deal isn't always one you already know. Lev Match checks a deal's profile against the full lender database and surfaces the ones likely to actually quote on it — not just the names already in your contacts. JBA went from 20–30 lenders per deal to 50–60 this way, without adding headcount.

What's a quote matrix, exactly?

It's the side-by-side comparison of what each lender came back with — rate, leverage, term, fees — for the same deal. Normally someone's rebuilding this in Excel every time a quote changes. Lev keeps it live and updates it automatically as responses come in, so it's always client-ready.

Isn't this basically just a fancier spreadsheet?

Not quite — a spreadsheet only knows what you type into it. Lev's CRM updates itself as lender responses come in, so status, quotes, and deal stage are always current. It's a live record of the deal, not a file someone has to remember to update.

Impact summary

A concise read on what changed after Lev across lender outreach, deal prep, and execution.

01

Broader lender coverage

Expanded from 20–30 close relationships to 50–60 targeted lenders per deal.

02

Less manual synthesis

Quote matrices are generated automatically instead of rebuilt by hand.

03

Faster internal reviews

Pipeline meetings use live platform outputs instead of stale spreadsheets.