Challenge
Manual lender tracking pulled the team away from client work
JBA tracked every lender conversation manually in Excel — who passed, who was interested, who needed follow-up. That tracking work pulled the team's attention away from structuring and advising clients, and capped outreach to the 20–30 lenders the team knew best.
That's the exact problem Lev's platform is built to remove: instead of running AI in a side tool disconnected from the deal, JBA needed deal-matching and contact tracking built into the same workspace where the deal itself lives.
