# Standalone Campaigns

> Learn how to create and launch a Standalone Campaign for prospecting purposes.

Source: https://www.lev.com/docs/learn/originate/standalone-campaigns

Last updated: 2026-08-03

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**Standalone Campaigns** lets you leverage Lev's outreach and tracking tools, specifically geared towards prospecting leads. **Standalone Campaigns** can be created from the new *Campaigns* tab under CRM, on the left side of the platform. A campaign's dedicated page works like a deal's placement table. You can track progress from the *Recipients* tab, and adjust your outreach messaging from the *Sequence* tab. **Standalone Campaigns** provide a designated prospecting workflow and gives you actionable next steps for any leads you've added to your CRM.

This article covers the workflow for Standalone Campaigns, which aren't attached to a deal. For Campaigns & Sequences tied to a specific deal, see **[Campaigns & Sequences](/learn/deals/launching-deals#campaigns--sequences)** in the Launching a Deal article.

## Creating a Standalone Campaign {#creating-a-standalone-campaign}

It's helpful to run different campaigns based on the types of recipients you're targeting, such as Property Owners or Sponsors.

To get started, open the *Campaigns* tab under CRM on the left side of the platform, then click *Create campaign*.

- **Name your campaign** — Enter a name, then click *Create campaign*.
- **Add recipients** — Click *+Add recipients* and select the entries from your CRM to include in the campaign.
- **Adjust the messaging** — Open the *Sequence* tab and type the email copy manually, use an existing template, or have the Lev agent write it for you.
- **Add a follow-up** — Add another touch point for increased exposure. Click *+ Add follow up*, then use any of the methods above to add the email copy.
- **Save as a template** — Click the three dots in the top right of the email body, then select *Save as template* to reuse the campaign for future outreach.
- **Launch the campaign** — Click *Launch new recipients* in the top right to send the campaign to any new recipients.

Once you launch the campaign, you can track individual replies by clicking into each conversation under the *Recipients* tab. Just like deal-related outreach, you can view and manage these threads from the platform or your native email portal.