# Campaigns > Learn how to build a campaign, draft agent-written emails, filter recipients, and launch after you confirm the send. Source: https://www.lev.com/docs/learn/originate/campaigns Last updated: 2026-09-25 --- Campaigns let you enroll CRM contacts in an email sequence that is not attached to a deal. *Campaigns* is in the sidebar when that area is available on your account. You build the sequence, enroll recipients, and launch after you confirm an immediate send. A template step sends the same copy to every recipient. An agent-written step drafts a unique email for each person before you launch. Deal campaigns stay on the deal's Outreach page and are covered in [Launching a Deal](/learn/deals/launching-deals). ## Create a campaign {#create-a-campaign} - **Open Campaigns** — Select *Campaigns* in the sidebar. - **Create the campaign** — Choose *Create campaign*. - **Name it** — Enter *Name*, then *Create campaign*. - **Choose the first email** — When the dialog shows *How to start this campaign:*, choose *Template email* or *Agent written email*. Drafting those emails is covered in [Agent-written campaign drafts](#agent-written-campaign-drafts). - **Open the sequence** — On the campaign, select the *Sequence* tab. The *Recipients* tab is where enrollment and launch happen. ## Set sequence delays {#set-sequence-delays} Each step after the first waits before it sends. The wait is either hours or business days. - **Add a step** — On the *Sequence* tab, add the next email. Choose *Template email* for the same copy to every recipient. *Agent written email* is covered in [Agent-written campaign drafts](#agent-written-campaign-drafts). - **Set an hour delay** — Select *hours*, then enter a whole number from 1 to 23. - **Set a business-day delay** — Select *business days*, then enter a whole number from 1 to 90. - **Set the send time** — Choose *Send at* for the ET send time on a business-day delay. An hour delay has no send time. ## Agent-written campaign drafts {#agent-written-campaign-drafts} An **agent-written** step drafts a unique email for each recipient before you launch, on a campaign opened from the sidebar. Deal sequences keep *Template email*; *Write with AI* on a deal composer is covered in [Launching a Deal](/learn/deals/launching-deals). - **Add the step** — On a campaign opened from *Campaigns* in the sidebar, open the *Sequence* tab, add a step, and choose *Agent written email*. *Template email* sends the same copy to every recipient. *Change step type* switches an existing step. - **Write the instructions** — Enter the prompt, or start from *Quick intro*, *Follow up*, or *Thank you*. - **Draft the recipients** — Recipients in *Draft needed* are waiting on those messages. Choose the banner button that drafts that recipient count. The banner states that Lev Agent writes each message for you to review before anything sends. - **Edit a draft** — Open the recipient and choose *Edit this message*, then *Save changes*. Variables in the draft stay visible while you edit. - **Regenerate** — Choose *Re-draft message* on the recipient menu, or *Regenerate drafts for this step* on the sequence step. Sending an agent-written step charges credits. The sequence shows that cost on the step. A recipient can pause when credits are insufficient. *Send test* and *Send now* stay on the campaign, after the drafts are ready. ## Filter recipients {#filter-recipients} The *Recipients* tab lists everyone enrolled. *Filter recipients* opens *Status*, and each recipient sits in one status. A selected row can also show the contact's primary email and *Last contact*. - **Ready to send** — Drafts are in place and the recipient can launch. - **Draft needed** — An agent-written step still needs a draft. Drafting is covered in [Agent-written campaign drafts](#agent-written-campaign-drafts). - **Conflict** — Launch is blocked, for example by another live campaign, a daily send cap, or a send already in flight. - **Active** — The recipient is in the sequence. - **Paused** — The sequence is paused for that recipient. *Pause* and *Resume* are on the recipient menu. *Remove and resume* appears when something is blocking resume. - **Exited** — The recipient has left the sequence. Selecting the group includes every exit reason. - **Completed** — The sequence finished. - **Replied** — The recipient replied, and the sequence stopped. - **Cancelled** — You chose *Cancel* on that recipient, and they left the sequence. - **Bounced** — The email bounced. - **Declined** — The recipient declined. - **Relaunched** — The recipient was relaunched onto another sequence. *Exited* selects every reason in that group. *Clear filters* removes the status filter. *Cancel* on the recipient menu records the reason *Cancelled* inside that group. ## Enroll and launch {#enroll-and-launch} Enrollment adds people. Launch is a separate step, and an immediate send asks you to confirm first. - **Enroll recipients** — On the campaign, choose *Enroll*. From a CRM table, or a lead-results table that shows a *Campaigns* column, choose *Add to campaign*. - **Review the row** — The row shows the contact's primary email. Open the recipient to see *Last contact* when a prior exchange exists. Choose *Open thread* to open the Inbox conversation. - **Draft before you send** — If the banner says recipients need their messages drafted, finish that step in [Agent-written campaign drafts](#agent-written-campaign-drafts) before launch. - **Send a test** — Choose *Send test* from the recipient journey or the draft editor. The test goes to you. - **Open the send menu** — Choose *Bulk send* when recipients are ready. - **Send now** — Choose *Send now* from the send menu. - **Confirm the dialog** — Confirm the send on *Send campaign to …?* The first email cannot be undone. - **Remove recipients** — Choose *Cancel* on the recipient menu. Contact Overview activity records *Added to*, *Removed from*, and *Completed* for the campaign name. Chat can show campaign cards and draft previews while the campaign is open.