# Launching a Deal > Learn how to launch your deal to contacts, manage email Sequences, and leverage your Placement Table. Source: https://www.lev.com/docs/learn/deals/launching-deals Last updated: 2026-07-08 --- Launching a deal is when your outreach goes live — it's the moment you send your deal to contacts and start the conversation. Everything you've done up to this point (deal setup, financials, contact list) feeds into the outreach emails that contacts receive. Once launched, the platform tracks every response, runs Sequences, and keeps your placement table updated in real time. Before You Launch Make sure the following are in order before you send: - **Contact list is built.** You need at least one contact in your placement table. If you haven't added contacts yet, go to the Outreach tab and click Add Recipients. - **Vault is set up.** If you plan to include deal room links in your outreach, make sure your vault contains the documents you want contacts to access (deal book, executive summary, property info). You don't have to share the vault on first touch, but having it ready saves time when contacts express interest. Make sure you're adding the correct type of contacts to the placement table based on the deal type. For example, you will only be able to add equity contacts to equity deals. Sending Outreach ### Individual Emails Click into any contact in your placement table and compose an email directly. This is useful when you want to personalize the message for a specific contact or send to a small number of contacts one at a time. ### Bulk Launch Select the Actions dropdown to choose "Launch to all recipients", "Launch to X new relationships", or "Launch to X existing relationships". This will open the email composer. You can customize the email template before sending and save email templates as you wish. Skip links and attachments in the first email to a new contact when you can. Many contacts filter unknown senders heavily, and attachments can hurt deliverability. If you want to see what the actual email will look like from the recipient's viewpoint before conducting outreach, send yourself a Test Email. This can be done on the final page of the Bulk Outreach Composer or from the body of an individual email draft, where you'll receive a copy of the email in your native inbox. ### Bulk outreach to existing placements You can also send replies and follow-ups to existing conversations in bulk. - **Select the placements to email** — From your placement table, check the box to the left of each contact you want to email in bulk. - **Choose Bulk Email or Follow-Up** — At the bottom of your screen, select either **Send a Bulk Email** or **Send a Follow-Up**. - **Compose or load a template** — Craft a new message or pick one of your existing email templates. - **Preview and send** — Click **Preview & Send** to open the Email Reviewer where you can view your email exactly as recipients will, then click **Send All** to dispatch. What Happens After You Launch ### Sequences When enabled, a Sequence automatically sends follow-up emails to contacts who haven't responded: - **First follow-up** after 2 business days of no response - **Second follow-up** after 4 business days total You can customize the timing and message content. After both follow-ups, if there's still no response, the contact is marked "Unresponsive" and the system may suggest an alternative contact at the same institution. To disable the Sequence for a specific contact, click into their conversation and toggle it off. To disable it for the entire deal, go to Outreach Settings. Changing a contact's status to "Passed" automatically stops the Sequence for that contact. ### AI Conversation Tracking As long as contact responses stay on the original email thread, the AI reads them and updates your placement table automatically. If a contact says they're interested, the status updates. If they pass, that's captured too — along with the reason, when provided. The AI also extracts term details when contacts provide quotes or indicative pricing. You can always override the AI's interpretation by manually updating a contact's status or adding notes. ### The Placement Table The placement table is your command center for tracking outreach. Each contact row shows their current status — sent, reviewing, interested, quoting, passed, unresponsive — along with the latest action or next step. Statuses update automatically from AI tracking or can be changed manually. From the placement table you can: - Click into any contact conversation to view the full thread and respond - Add notes after phone calls or off-platform conversations - Send vault links using the **Inputs** dropdown in a conversation - Export the full table to Excel via Actions > Download placement table ### Off-platform conversations If a contact responds by phone or through a separate email thread, the AI won't pick that up automatically. To keep your placement table accurate: - **Phone calls:** Update the contact's status manually and add notes about what was discussed. - **Off-chain emails:** Forward the email to **assistant@lev.com** with a note specifying which deal it belongs to. The AI will map it back to your placement table. You can also send a quick email through Lev to bring the conversation back on the tracked thread. For more on tracking tools & post-launch deal insights, check out our [Deal Data](/learn/deals/deal-data) and [Pipeline Reporting](/learn/deals/reporting) articles. Adding More Contacts After Launch You're not locked into your initial list. Click **Add Recipients** in the outreach section to browse additional suggestions. Contacts already on the deal will have checkmarks. New contacts can be added and launched independently of your first batch — they get their own outreach emails and Sequences. This is useful for staging your campaign: start with your top-priority contacts, see how the market responds, then expand to a second tier if needed.